Is it better to bitshift a value than to multiply by 2? in C programming

Is it better to bitshift a value than to multiply by 2?

Any decent optimizing compiler will generate the same code no matter which way you write it. Use whichever
form is more readable in the context in which it appears. The following program’s assembler code can be
viewed with a tool such as CODEVIEW on DOS/Windows or the disassembler (usually called “dis”) on
UNIX machines

void main()
{
unsigned int test_nbr = 300;
test_nbr *= 2;
test_nbr = 300;
test_nbr <<= 1;
}

Cross Reference:

X.1: What is the most efficient way to store flag values?